expandablog

We're Gonna Have a Ball!

South Africa received a bad wrap in the 20th Century. Fraught with Political turmoil, the Nation went through many tough and some incredibly triumphant times.

So being able to host something as huge as the Soccer World Cup is a pretty big deal. The FIFA Soccer World Cup has grown from its beginning in 1930 to become one of the greatest sporting events in the world. Well over two billion people are expected to follow the month long tournament between the world's top 36 soccer playing nations.

And the branding opportunities for such a massive sporting event are endless! If you read a previous blog (below...no, go down... no, the next article..yes, well done.) you will see that Expand a Sign provided some great Coke branding for the World Trophy Tour in late November 2009. 

But how could we get in there and provide the best branding products available at one of the greatest sporting events on the planet? Our banners speak for themselves with their excellent quality, and we soon provided MTN, a huge National cell phone service provider, with 100 Feather Banners to be displayed during the course of the tournament.


But how incredible is this?

We were commissioned to produce 2 giant replica South African soccer jerseys to be used at the matches.

Just imagine the raucous crowds, clambering to hold a part of the massive jersey over their heads as they chant their National Anthem and sway along in patriotic passion.

...each to their own, I suppose.

An exciting aspect of Expand a Sign is that no two moments are the same. One day we are producing teeny tiny Flying Banners for a restaurants' table promotion and the next we're running across the enormous new Moses Mabhida Stadium in Durban, South Africa with a monster jersey in tow.

  

With 4 months until kick-off, we have so much on the go. Expand a Sign will be plastering the place in branding product - but more, closer to the time.


Cheers,
The EAS team.