We're Gonna Have a Ball!

South Africa received a bad wrap in the 20th Century. Fraught with Political turmoil, the Nation went through many tough and some incredibly triumphant times.

So being able to host something as huge as the Soccer World Cup is a pretty big deal. The FIFA Soccer World Cup has grown from its beginning in 1930 to become one of the greatest sporting events in the world. Well over two billion people are expected to follow the month long tournament between the world's top 36 soccer playing nations.

And the branding opportunities for such a massive sporting event are endless! If you read a previous blog (below...no, go down... no, the next article..yes, well done.) you will see that Expand a Sign provided some great Coke branding for the World Trophy Tour in late November 2009. 

But how could we get in there and provide the best branding products available at one of the greatest sporting events on the planet? Our banners speak for themselves with their excellent quality, and we soon provided MTN, a huge National cell phone service provider, with 100 Feather Banners to be displayed during the course of the tournament.


But how incredible is this?

We were commissioned to produce 2 giant replica South African soccer jerseys to be used at the matches.

Just imagine the raucous crowds, clambering to hold a part of the massive jersey over their heads as they chant their National Anthem and sway along in patriotic passion.

...each to their own, I suppose.

An exciting aspect of Expand a Sign is that no two moments are the same. One day we are producing teeny tiny Flying Banners for a restaurants' table promotion and the next we're running across the enormous new Moses Mabhida Stadium in Durban, South Africa with a monster jersey in tow.

  

With 4 months until kick-off, we have so much on the go. Expand a Sign will be plastering the place in branding product - but more, closer to the time.


Cheers,
The EAS team.

Dam, it's exciting!

The Midmar Mile, an annual swimming event held at Midmar Dam in Howick, South Africa is in its 37th year and has attracted over 17000 annual entries over the last few years. In September 2009, the Guinness Book of Records officially recognised the Midmar Mile as the world’s largest open water swimming event with 13 755 finishers.

USN was one of the main sponsors and Expand a Sign Feather Banners were proudly displayed at the finish line, where thousands of exhausted swimmers were presented with their medal and sports drink.

All conditions were ideal on Saturday the 13th February, as the Expand a Sign swimmers braved the water and fought the masses to eventually secure 38th position out of more than 400 company teams.

Enjoying a barbeque, family and friends watched as the gun went off and proudly welcomed their soaked sporting heroes back to solid ground and a dry towel.

Expand a Sign Flying Banners, Folding A-Frames, Ex-Domes and many more were displayed by take-away vendors, small businesses and international companies alike.



So - are you joining us next year?!

Cheers,
The EAS team.

The Annual Dusi Canoe Race was a blast! Expand a Sign branded the paddles off the place with our Ex-Domes, Ex-Discs, Flying Banners, Feather Banners and folding A-Frames.

The Dusi Canoe Marathon is the longest canoe race in the World. Starting in Pietermaritzburg, the gruelling 3 day racers paddle down the Umgeni River, stopping at Inanda Dam on the 2nd night (party!) and eventually finishing at the Umgeni River mouth in Durban.