Tuesday, June 29, 2010

Flying the brand in Turkey.

Caffè Nero operates throughout the UK and now has stores in both Turkey and the Middle East. 

Caffe Nero Turkey have decided to use Expand a Sign double-sided Flying Banners on location wherever they have a new store opening.

This is their newest branch in one of the business centers in Istanbul...

"KAHVEYE BEKLERIZ" means "WE ARE WAITING FOR A COFFEE" in Turkish.



No decaf skinny latte's here - this has got me in the mood for a rich double espresso.


Cheers,
EAS team.

Monday, June 28, 2010


 The Rush for a Cure!


Expand a Sign has been branding companies, both large and small, with our Flying Banners and branding products over the years. Earlier this month more than 400 participants raced around the Vancouver lower mainland by foot and public transport during a 6 hour event that was put together by the BC Lung Association. This is the first year for BC Lung Association’s Newest Amazing-Race Style Fundraiser: The RUSH: Race and Urban Scavenger Hunt.


Participants raced through 10 required checkpoint challenges, ranging from building model bridges out of Popsicle sticks and bubblegum to identifying famous movie quotes. ( 'Thish town ain't big enough for the both of ush.' Or 'You had me at Hello!') Each participant was required to raise a minimum of $200 each to help fight lung disease and BC Lung has thus far raised over $85,000 to help fight lung disease.

Flying Banners lined the finish, as the participants raced to complete the course and stand a chance to win a trip for 2 around the world. 

A great product provided for a great cause!
Cheers,
EAS team.

Friday, June 25, 2010

Are you really covered? ( not an insurance scam, we promise.)

The Northern Hemisphere is currently glowing in the Summer rays and enjoying the warmth and sunshine that comes with the sizzling season. From barbeques to sporting events, being out in the open and taking in a bit of natural goodness is top on most people's weekend to-do lists.

But whether you're at a surfing contest or trying to keep baby out of the midday sun at a country fete, or even desperate for the make-up not to run whilst enjoying the horse races - shade cover is imperative! Branded parasol umbrellas are perfect for creating shelter and getting your brand, product or promotion message seen. At beaches, restaurants,  sporting and social events; a parasol is ideal for quick instant advertising.

Expand a Sign has taken an age old design and greatly enhanced the features (like plastic surgery, but without the pain.) to create the Ex-Shade parasol. We can even print these on the inside; so whether underneath or at a distance, you never miss a branding opportunity. ( I can't lie - we think we're pretty clever for coming up with this feature.)

What sets the Ex-Shade apart from the others?
  • Stronger but lighter pole - better than anything on the market
  • Larger surface area for showing off your logo and branding
  • Folds down to 1.5m for easy transport
  • Quick and easy to replace branded canopy when updating your marketing message
  • UV resistant for longer lasting colour
  • Super strong and flexible frame withstands heavy winds
  • Available with or withour a printed valance
  • Washable so keeps looking like new

Cheers,
EAS

Wednesday, June 09, 2010


2 Days until kick off!

Expand a Sign has branded the masses.  We've helped companies, both big and small, to show themselves to the world for the next month. All eyes will be on us so why not give them something to look at. We've covered the nation in flags and banners. We are feeling it; it is HERE!

The Greeks training camp is located 15km north of Durban, 'the boss' informs me. I have already purchased my camping gear and intend on squatting at a nearby location until July 11th, when the tournament ends. A friend of mine has inside knowledge regarding the Italian team and which gym they will be working out at. She has stated that she will be doing little else apart from intense athlete ogling for the next 31days. The gym towel will apparently only be used for mopping up her drool.

Expand a Sign has been World Cup mad since November 2009, when our first orders started coming in. MTN, an official sponsor, then purchased a large amount of  Feather Banners, Ex-Dome gazebos and Folding A-Frames. A few enormous SA Soccer shirt banners have also made their way through our factory. South Africa is known for its festive, multi-cultural vibe and are encouraging tourists to visit informal taverns or shabeens. Old Brown Sherry and Castle Milk Stout have both purchased large numbers of Ex-Dome gazebos which will be set up at these taverns during the matches, handing out sherry to warm up the fans ( It really does get quite cold in Africa!) and milk stout to quench their thirst.

Coca Cola are another official sponsor of the 2010 Soccer World Cup and have opened up fan parks throughout the country, where people can sit on a bean bag with an ice-cold coke (it gets pretty warm too, here in SA!) and watch the games on the giant TV screen, in the company of both locals and tourists. Expand a Sign has provided hundreds of metres of branding to be used at these fan parks. 

Large malls and casinos have placed Ex-Discs on their parking lot lightposts, with country flags displayed on each. A unique product with great eye-catching appeal. From hardware stores to pet shops, Expand aSign flags are everywhere! Bunting is also strewn along at restaurants, shopping centres and offices. 

 BP (should I be mentioning them?!) and Shell petrol companies have purchased Feather Banners for the forecourt at each of their gas stations. 

I have ticked off my checklist of must-haves for the next month. Christiano Ronaldo on my arm is the final box that needs filling. I'm going for it... sure hope I score!

Cheers.